Every online business needs an autoresponder. Autoresponders are nifty tools that let online businesses interact with their customers, get reviews and comments on products or services, get the customers to order or reorder a product or service, or to actually provide customers with a product or service, such as free online courses. Autoresponders are great when it comes to making a sale, but what happens after the customer has purchased the service or product? Do you just leave them hanging like that? No. This is another area where autoresponders are such handy tools for online businesses to use: you can continue interacting with the customer even after you have made a sale. You just need to create the perfect post-sale autoresponder sequence to email to the customer lists.
How Do You Set Up Autoresponders?
There are several companies that offer autoresponder services. Signing up for an autoresponder service is very easy and simple, with just a few steps:
- Set Up Your List
Once you have signed up for an autoresponder service, you will have to create a list of customers that you want to send emails to. Some autoresponder services can send your customers a confirmation email, to ensure that they are the ones that signed up for the service or product your company is selling.
- Create Your First Email Message
After selecting the type of emails you want to send, you will have to create the messages that the emails will contain. The very first email should be a welcome message, and the emails that follow should contain information that will give the customers an idea of what to expect in the next email.
- Promote Your List
Using forms provided by autoresponder service providers, you can now promote your list to potential customers, prompting them to opt in and get relevant information in their emails.
How to Use Them
Autoresponders are a great tool for any online business, once the basics of content, when to send, and who to send to have been effectively determined and laid out. Autoresponders are used in various ways to maintain the popularity and growth of an online business, such as:
- Onboarding Customers
This is basically the process of signing up new customers or subscribers. With autoresponder sequences, you can do this easily and efficiently, and the potential customers will be happier for it. No one likes having to go through a long process just to sign up for a newsletter: that would just turn them off.
- Getting Paying Customers
At some point, you would want your customers to buy whatever it is you are selling. Onboarding them isn’t the end goal here: it is getting them to buy from you. With autoresponder sequences that have great content, soon your subscribed customers will become paying customers.
- Building a Relationship with Customers
This is probably the most important factor of all. Autoresponders give you the opportunity to build a relationship with your customers, a relationship based on trust. If a customer orders an item and gets the wrong one, they can contact you via your autoresponder email. Once you acknowledge this and take steps to correct the problem, the customer is satisfied, and that has cemented your business relationship with them. Also, allowing customers to leave comments or reviews using those emails is a great way to maintain good customer relations.
Other ways of using autoresponders are to spread information on a certain product or service, give out tips on how to use a product or service, making basic sales by repeatedly sending out emails to your mailing list, and offering free mini, multi-part courses to customers and subscribers.
The Perfect Post-Sale Autoresponder Sequence
An autoresponder sequence isn’t created just for getting customers onboard, and then advertising products to them. An autoresponder sequence can also be sent to customers after the sale of a product or service. This email could contain a thank you for their patronage, suggestions on how they can get the best of what they have bought, and even upsell to a new product. The plan, however, is not to push all this down the customer’s throat: it has to be presented in a way that would ensure the customer stays a customer, and a happy, paying one at that.
- Understand why you are creating the sequence
It is a post-sale autoresponder sequence. Nothing more, nothing less. The sale has been made, so create an autoresponder sequence that embodies that fact. Follow up on the customer, even ask for reviews on the product or service they have purchased.
- Choose the content your email will carry
Is it just a thank you? Or you want to give them tips? Or you want to offer them something similar? You decide what content that email will share with your customers.
- Develop and arrange your content
Now that you know what you want to share with your customers, you need to develop it. This is the part that needs the most dedication, as whatever you put down is what will make the customer stay or leave (or become lukewarm). Determine the number of characters necessary to get your point across, and arrange your content in a way that is eye-catching and appealing.
- Go through it
Just to make sure everything is as it should be. Check other email sequences similar to this to know how the customers reacted to them, and adjust this one appropriately. Once everything is fine, you are ready to send off your post-sale autoresponder sequence.
It is crucial to invest time in creating the perfect autoresponder sequence for your products and services. If carried out the proper way, you can use the sequence format you have created in the long run repeatedly, saving you money and retaining your customers.